TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SPORTS-WASHING [1 record]

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Record 1 2021-11-10

English

Subject field(s)
  • Sports - General
  • International Relations
CONT

What is sportswashing? … the term ["sportswashing"] is used when an individual, group, corporation, or nation-state uses sport to improve its reputation and public image.

French

Domaine(s)
  • Sports - Généralités
  • Relations internationales
DEF

Procédé qui consiste à utiliser un événement sportif, une équipe sportive, ou le sport de façon générale, comme moyen d'amélioration de la réputation d'un pays, [d'une entreprise, d'un groupe ou d'une personne].

Key term(s)
  • sports-washing
  • sport-washing

Spanish

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