TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SPOT COMMERCIAL [1 record]

Record 1 2013-12-02

English

Subject field(s)
  • Advertising Media
  • Radio Arts
  • Television Arts
DEF

A short commercial, one minute or less in length, inserted between radio or television programs, or included in participating programs.

CONT

The ever-present problem of conflict between pedagogical aims and entertaining television was resolved using ... "Ad (advertising) Spots" with technical tricks to drive home a function ...

French

Domaine(s)
  • Supports publicitaires
  • Radio (Arts du spectacle)
  • Télévision (Arts du spectacle)
DEF

Annonce publicitaire ou promotionnelle de courte durée diffusée sur un support audiovisuel.

CONT

[...] l'apport au public d'un programme rendu entièrement gratuit n'est pas sans comporter quelques servitudes. Ce sont d'abord les spots publicitaires, diffusés naturellement aux heures dites «de grande écoute».

OBS

spot: [...] L'Administration préconise «message publicitaire».

Spanish

Campo(s) temático(s)
  • Medios de publicidad
  • Radio (Artes escénicas)
  • Televisión (Artes escénicas)
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