TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

STARCH RATING [1 record]

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Alphabetical list of terms

Record 1 1980-08-07

English

Subject field(s)
  • Marketing
OBS

Starch rating: A measurement of the degree of readership obtained by a publication advertisement, derived from the Starch Advertisement Readership Service. When advertisers are unable to trace the results of their messages or to evaluate them in terms of impact, impression, sales, or other yardstick, they may make use of one of the research organizations set up to provide information concerning post-publication effectiveness.

Key term(s)
  • Starch rating

French

Domaine(s)
  • Commercialisation

Spanish

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