TERMIUM Plus®

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STRATEGIC THRUSTS [1 record]

Record 1 2018-09-12

English

Subject field(s)
  • Corporate Economics
  • Information Theory
CONT

Strategic thrusts are major competitive moves made by a firm. Five [types] are postulated: differentiation; cost; innovation; growth; and alliance.

OBS

strategic thrust: term generally used in the plural.

Key term(s)
  • strategic thrusts

French

Domaine(s)
  • Économie de l'entreprise
  • Théorie de l'information
DEF

coups stratégiques : Actions visant à influencer le choix de l'adversaire en faveur de soi-même en jouant sur l'attente de ce dernier face aux choix que l'on fera.

OBS

coup stratégique : terme habituellement utilisé au pluriel.

Key term(s)
  • coups stratégiques

Spanish

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