TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SUBSIDIARY PROMOTIONAL CAMPAIGN [1 record]

Filter results by subject field Alphabetical list of terms

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Alphabetical list of terms

Record 1 2002-08-23

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires
DEF

Campagne qui consiste à profiter d'une première campagne de pose d'un matériel de publicité sur le lieu de vente pour en effectuer une seconde généralement plus simple, chez le même détaillant, pour un autre produit de la même gamme ou pour un produit non concurrent.

Spanish

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