TERMIUM Plus®

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SUGGESTION IMPULSE BUYING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1981-10-21

English

Subject field(s)
  • Merchandising Techniques
OBS

impulse buying where the impact is so strong on the consumer that on seeing the item for the first time he recognizes the benefits to be had from it and immediately acquires it.

French

Domaine(s)
  • Techniques marchandes

Spanish

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