TERMIUM Plus®

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Record 1 2005-05-20

English

Subject field(s)
  • Titles of Monographs
  • Drugs and Drug Addiction
  • Ecology (General)
OBS

Physicians for a Smoke Free Canada. A media campaign to encourage physicians to be more active in promoting smoke free spaces for children, increase media awareness, increase parental knowledge and motivate parents to have smoke free homes. Campaign included print ads, transit ads for buses and TV spots, all designed to surprise smokers into paying attention, give a non-judgmental message and encourage smokers to smoke outside.

French

Domaine(s)
  • Titres de monographies
  • Drogues et toxicomanie
  • Écologie (Généralités)
OBS

Médecins pour un Canada sans fumée. Une campagne médiatique pour encourager les médecins à être plus actifs dans la promotion d'environnements sans fumée pour les enfants, augmenter la prise de conscience des médias, mieux informer les parents et les motiver à offrir un environnement familial sans fumée. Cette campagne comprend des publicités sur papier, des publicités dans les autobus et des annonces publicitaires à la télévision, toutes destinées à attirer l'attention des fumeurs, à diffuser un message sans jugement et à encourager les fumeurs à aller fumer dehors.

Spanish

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