TERMIUM Plus®

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Record 1 2017-01-12

English

Subject field(s)
  • Advertising
CONT

Concentrate on your target reader and speak to him/her. If you can name him, do so! Headline like "Attention residents of the Whispering Hills in Carrboro" make it impossible for residents of Whispering Hills not to read it!

French

Domaine(s)
  • Publicité
CONT

Au-delà du genre [littéraire] qui déterminera le lecteur-cible et, par la suite, le tirage, le plan de diffusion, les moyens de communication à mettre en œuvre, au-delà de tout ceci, il convient de se poser la question de la valeur de l'écrit.

Key term(s)
  • lecteur utile
  • lecteur cible
  • lectrice utile
  • lectrice cible

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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