TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

TEASER AD [2 records]

Record 1 2008-03-14

English

Subject field(s)
  • Advertising Techniques
  • Television Arts
  • Radio Arts
DEF

Any advertisement designed to stimulate curiosity by withholding identification of the advertiser or product but promising more information in future messages.

French

Domaine(s)
  • Techniques publicitaires
  • Télévision (Arts du spectacle)
  • Radio (Arts du spectacle)
DEF

Séquence ou montage destinés à attirer ou à retenir l'attention du spectateur ou de l'auditeur.

Spanish

Save record 1

Record 2 1998-12-09

English

Subject field(s)
  • Advertising
  • Television Arts

French

Domaine(s)
  • Publicité
  • Télévision (Arts du spectacle)
DEF

Technique publicitaire à base d'énigme qui vise à attirer progressivement l'attention du public sur un événement prochain.

OBS

Pluriel : publicités-mystères.

Spanish

Save record 2

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