TERMIUM Plus®

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TECHNO JARGON [1 record]

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Record 1 1995-12-20

English

Subject field(s)
  • Language (General)
DEF

The specialized vocabulary of technology.

CONT

With a Pounds 8m budget and the help of the hip London advertising agency Bartle Bogle Hegarty, better known for its Levi's jeans campaigns, IBM is turning traditional computer marketing on its head by moving away from pin-stripe suits and techno-jargon towards more accessible advertising.

French

Domaine(s)
  • Linguistique (Généralités)
OBS

jargon : Langage particulier à un groupe et caractérisé par sa complication, l'affectation de certains mots, de certaines tournures, et le désir de ne pas être compris par les non-initiés ou au moins, se distinguer du commun.

Key term(s)
  • techno-jargon

Spanish

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