TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
THEME LINE [1 record]
Record 1 - internal organization data 2017-10-20
Record 1, English
Record 1, Subject field(s)
- Advertising
- Trademarks (Law)
Record 1, Main entry term, English
- slogan
1, record 1, English, slogan
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- advertising slogan 2, record 1, English, advertising%20slogan
correct
- publicity slogan 3, record 1, English, publicity%20slogan
correct
- theme line 4, record 1, English, theme%20line
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A short, original phrase or sentence associated with a product, a brand or a company, usually encapsulating the main selling point. 5, record 1, English, - slogan
Record number: 1, Textual support number: 1 CONT
The slogan, a group of carefully polished words, is intended to be repeated and remembered by consumers and to create positive associations. 5, record 1, English, - slogan
Record number: 1, Textual support number: 2 CONT
The slogan or theme line of an advertising campaign encapsulates the brand message in what should be a very short, memorable, and distinguishing phrase. 6, record 1, English, - slogan
Record 1, French
Record 1, Domaine(s)
- Publicité
- Marques de commerce (Droit)
Record 1, Main entry term, French
- slogan
1, record 1, French, slogan
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- slogan publicitaire 2, record 1, French, slogan%20publicitaire
correct, masculine noun
- formule publicitaire 3, record 1, French, formule%20publicitaire
feminine noun
- devise 3, record 1, French, devise
feminine noun
- devise publicitaire 3, record 1, French, devise%20publicitaire
feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Phrase brève et originale liée à un produit, à une marque ou à une société, résumant souvent l'argument de vente principal. 4, record 1, French, - slogan
Record number: 1, Textual support number: 1 CONT
Groupe de mots soigneusement étudiés, le slogan est destiné à être répété, mémorisé par les consommateurs et associé chez eux à une réaction favorable. 4, record 1, French, - slogan
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Publicidad
- Marcas de comercio (Derecho)
Record 1, Main entry term, Spanish
- eslogan
1, record 1, Spanish, eslogan
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Fórmula breve y original, utilizada para publicidad [...] 2, record 1, Spanish, - eslogan
Record number: 1, Textual support number: 1 OBS
eslogan: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, explica que "eslogan" es la adaptación gráfica de la voz inglesa "slogan" y su plural es "eslóganes" (y no "slogans"). 3, record 1, Spanish, - eslogan
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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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