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The Government of Canada’s terminology and linguistic data bank.
UNDIFFERENTIATED MARKETING [1 record]
Record 1 - internal organization data 2017-02-22
Record 1, English
Record 1, Subject field(s)
- Marketing
- Marketing Research
- The Product (Marketing)
Record 1, Main entry term, English
- undifferentiated marketing
1, record 1, English, undifferentiated%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- undifferentiated marketing strategy 2, record 1, English, undifferentiated%20marketing%20strategy
correct
- undifferentiated strategy 3, record 1, English, undifferentiated%20strategy
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
In undifferentiated marketing, the firm chooses not to recognize the different market segments making up the market. It treats the market as an aggregate, focusing on what is common in the needs of people rather than on what is different. It tries to design a product and a marketing program that appeal to the broadest number of buyers. 4, record 1, English, - undifferentiated%20marketing
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Étude du marché
- Produit (Commercialisation)
Record 1, Main entry term, French
- stratégie commerciale indifférenciée
1, record 1, French, strat%C3%A9gie%20commerciale%20indiff%C3%A9renci%C3%A9e
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- marketing indifférencié 2, record 1, French, marketing%20indiff%C3%A9renci%C3%A9
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Stratégie commerciale qui consiste à ne mettre en œuvre que les mêmes éléments de marketing - mix pour tout le marché quel que soit le nombre de segments qui le constituent. 1, record 1, French, - strat%C3%A9gie%20commerciale%20indiff%C3%A9renci%C3%A9e
Record number: 1, Textual support number: 1 OBS
L'entreprise propose un produit non différencié à l'ensemble du marché ou au segment le plus vaste. Elle centre donc ses efforts sur la globalité du marché, qui est alors pris dans son ensemble. 2, record 1, French, - strat%C3%A9gie%20commerciale%20indiff%C3%A9renci%C3%A9e
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercialización
- Estudio del mercado
- Producto (Comercialización)
Record 1, Main entry term, Spanish
- mercadología indiferenciada
1, record 1, Spanish, mercadolog%C3%ADa%20indiferenciada
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- marketing indiferenciado 2, record 1, Spanish, marketing%20indiferenciado
masculine noun
- mercadeo indiferenciado 2, record 1, Spanish, mercadeo%20indiferenciado
masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Mercadología que aplica el mismo tratamiento de precio, producto, promoción, publicidad y canal de distribución a todos los clientes, ya que no considera que existan segmentos tan diferentes como para justificar un distinto enfoque mercadológico. 1, record 1, Spanish, - mercadolog%C3%ADa%20indiferenciada
Record number: 1, Textual support number: 1 OBS
mercadología indiferenciada: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 3, record 1, Spanish, - mercadolog%C3%ADa%20indiferenciada
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