TERMIUM Plus®

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UNDUPLICATED AUDIENCE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Advertising Media
  • Advertising Agencies and Services
OBS

--the number of different (...) individuals reached by a combination of programs (...) In his selection of (...) programs [the marketer] wants to reach persons who are not being reached

French

Domaine(s)
  • Supports publicitaires
  • Agences et services de publicité
OBS

--nombre de lecteurs (ou d'auditeurs) différents touchés par plusieurs supports, ceux qui lisent (ou écoutent) plusieurs supports n'étant comptés qu'une fois.

Spanish

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