TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

UNIT-OF-SALES METHOD [1 record]

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Record 1 2011-01-19

English

Subject field(s)
  • Marketing
  • Advertising Agencies and Services
CONT

A variant of the percentage-of-sales method is the unit-of-sales method, which is more precisely labeled the 'fixed-dollar-unit-expense method'. A specific dollar-and-cents amount is allocated to the advertising budget for each unit produced instead of applying a stated percentage of the sales figure to the advertising budget.

French

Domaine(s)
  • Commercialisation
  • Agences et services de publicité
CONT

La méthode du pourcentage ou du forfait par unité. (...) Le "tant par unité" est une formule proche de celle du pourcentage. Cela consiste à investir en publicité une somme donnée par quantité unitaire, vendue, ou de préférence à vendre. Par exemple on exprime les dépenses publicitaires par caisse, par col, par l'unité de mesure du marché.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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