TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

UP-FRONT MARKET [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1992-08-10

English

Subject field(s)
  • Advertising Agencies and Services
  • Television Arts
  • Radio Arts

French

Domaine(s)
  • Agences et services de publicité
  • Télévision (Arts du spectacle)
  • Radio (Arts du spectacle)
DEF

Au début d'une saison de programmation, vente du temps d'antenne offert en priorité aux annonceurs nationaux.

CONT

Le temps d'antenne acheté au marché préférentiel est particulièrement coûteux, mais il assure à la publicité un auditoire très important.

OBS

Terme entériné par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada (1991).

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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