TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

VALUE PROPOSITION [1 record]

Record 1 2024-04-30

English

Subject field(s)
  • Marketing
  • Government Contracts
DEF

A description of the value that a product, service or process will provide a customer.

CONT

Value propositions are theoretically built around the notion of value ... Value in a procurement context has received little attention compared to value in a selling context, despite [the fact] that many authors have concluded that the application of a value perspective is equally viable in both contexts and from both perspectives.

French

Domaine(s)
  • Commercialisation
  • Marchés publics
CONT

Toute entreprise qui construit un projet […] doit dès lors estimer la proposition de valeur […] qu'il contient, c'est-à-dire l'ensemble des éléments de création de valeur pour les différentes parties concernées par le projet; ces éléments devraient être supérieurs aux inconvénients et aux coûts engendrés par l'adoption de cette nouvelle technologie.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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