TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ATENCION SELECTIVA [1 record]

Record 1 2001-05-09

English

Subject field(s)
  • Motivation and Advertising Psychology
  • Marketing Research
DEF

Process by which a consumer is subconsciously only aware of a small percentage of the publicity messages that he receives and of an even smaller proportion of their content.

OBS

selective attention: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Motivation et psychologie de la publicité
  • Étude du marché
DEF

Procédé par lequel le consommateur ne saisit de forme inconsciente qu'un faible pourcentage des messages publicitaires qui lui parviennent et une partie encore moins importante de leurs contenus.

OBS

attention sélective : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Motivación y psicología de la publicidad
  • Estudio del mercado
DEF

Proceso por el que el consumidor inconscientemente sólo capta un pequeño porcentaje de todos los mensajes publicitarios que le llegan y todavía una parte menor de su contenido.

OBS

atención selectiva: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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