TERMIUM Plus®

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ESTRATEGIA OFENSIVA [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1994-10-19

English

Subject field(s)
  • Marketing

French

Domaine(s)
  • Commercialisation
DEF

Se dit d'une stratégie commerciale et industrielle qui se limite à la fabrication d'un modèle ou d'un petit nombre de produits en vue de satisfaire la demande issue d'un segment ou d'un petit nombre de segments.

Spanish

Campo(s) temático(s)
  • Comercialización
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