TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ESTRATEGIA SURTIDO [1 record]

Record 1 2001-04-26

English

Subject field(s)
  • Marketing
  • The Product (Marketing)
  • Merchandising Techniques
DEF

Strategy defining a product range with which a wholesaler or retailer decides to compete ...

OBS

assortment strategy: term and definition reproduced from CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Commercialisation
  • Produit (Commercialisation)
  • Techniques marchandes
DEF

Stratégie qui définie une gamme de produits avec laquelle un grossiste ou détaillant décide d'entrer [en concurrence].

OBS

stratégie d'assortissement : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Comercialización
  • Producto (Comercialización)
  • Técnicas mercantiles
DEF

Estrategia que define la gama de productos con la que un mayorista o detallista decide competir.

OBS

estrategia de surtido: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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