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PRUEBA CIEGA [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 2008-07-25

English

Subject field(s)
  • Marketing Research

French

Domaine(s)
  • Étude du marché
DEF

Test de comparaison entre deux ou plusieurs produits anonymement présentés.

Spanish

Campo(s) temático(s)
  • Estudio del mercado
DEF

Técnica de investigación conforme a la cual dos a más productos no identificados se distribuyen entre consumidores concretos, para que estos indiquen sus preferencias, pero siempre sin conocer cuál es la marca de cada artículo; evitándose de ese modo la influencia que en el degustador podrían tener las etiquetas o los envases.

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