TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRINT MEASUREMENT BUREAU [3 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2018-12-12

English

Subject field(s)
  • National Bodies and Committees (Canadian)
  • The Press (News and Journalism)
OBS

Print Measurement Bureau (PMB) [was] a non-profit Canadian company that [specialized] in gathering statistics about print media readership. PMB [conducted] surveys to assess the level of readership for many magazines sold in Canada, and also [conducted] industry-specific surveys such as for medical profession publications.

OBS

PMB and NADbank [Newspaper Audience Databank] amalgamated in October [2014], launching a new organization named Vividata.

French

Domaine(s)
  • Organismes et comités nationaux canadiens
  • Presse écrite
OBS

NADbank [Newspaper Audience Databank] et PMB(Print Measurement Bureau) ont jumelé leurs forces [en octobre 2014 et sont] devenus Vividata.

Spanish

Save record 1

Record 2 2018-12-12

English

Subject field(s)
  • National Bodies and Committees (Canadian)
  • Advertising
  • The Press (News and Journalism)
OBS

Newspaper Audience Databank Inc. [operated] as a research arm of the Canadian daily newspaper industry. The company [designed] and [conducted] research in Canadian markets to provide marketing information for its members to assist in the buying and selling of newspaper advertising in Canada. ... The company was founded in 1986 and [was] based in Toronto, Canada.

OBS

NADbank and PMB [Print Measurement Bureau] merged in October [2014 to form Vividata].

French

Domaine(s)
  • Organismes et comités nationaux canadiens
  • Publicité
  • Presse écrite
OBS

NADbank et PMB(Print Measurement Bureau) ont jumelé leurs forces [en octobre 2014 et sont] devenus Vividata.

Spanish

Save record 2

Record 3 2018-12-12

English

Subject field(s)
  • National Bodies and Committees (Canadian)
  • Advertising
  • The Press (News and Journalism)
OBS

Vividata is Canada's authoritative source of audience data, print and digital, for magazines and newspapers. Founded in 2014, Vividata is the amalgamated organization of two pre-eminent media measurement bodies, NADbank [Newspaper Audience Databank] and PMB [Print Measurement Bureau].

OBS

Mandate. To assist in the buying and selling of newspaper and magazine advertising. To deliver single source, cross-platform audience measurement.

French

Domaine(s)
  • Organismes et comités nationaux canadiens
  • Publicité
  • Presse écrite
OBS

Vividata est la source qui fait autorité au Canada pour la mesure des auditoires des journaux et des magazines, imprimés et numériques. Vividata est l'organisme unifié créé par l'amalgamation des deux firmes éminentes de mesure des médias au Canada, NADbank [Newspaper Audience Databank] et PMB [Print Measurement Bureau].

OBS

Mandat. Aider dans le processus d’achat et de vente publicitaire de journaux et de magazines. Offrir une mesure des auditoires de source unique et multiplateforme.

Spanish

Save record 3

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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