TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONCEPT GLOBAL VOYAGE [1 record]

Record 1 1980-07-18

English

Subject field(s)
  • Marketing

French

Domaine(s)
  • Commercialisation
OBS

La préférence du consommateur pour un produit complet intégrant transport, hébergement et distractions a conduit Air France à intervenir dans l'industrie du tourisme. Sotair a reçu mission : de créer, de promouvoir et de distribuer des produits touristiques conçus en vue de développer le trafic sur les lignes d'Air F [...]

Spanish

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