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Record 1 1998-12-11

English

Subject field(s)
  • Industries - General
CONT

Advertising evaluations were conducted in 1996-97 by various consultants in the U.S., U.K., France and Germany to determine the effectiveness of advertising campaigns on consumer awareness levels and to assess conversion levels.

French

Domaine(s)
  • Industries - Généralités
CONT

En 1996-1997,divers consultants se sont penchés sur des campagnes de publicité menées aux États-Unis, au Royaume-Uni, en France et en Allemagne en vue de déterminer leur efficacité quant à la sensibilisation des consommateurs et d'évaluer les degrés de conversion.

Spanish

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