TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DESINFLUENCE [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 2023-07-28

English

Subject field(s)
  • Collaborative and Social Communications
  • Marketing
  • Saving and Consumption
CONT

Deinfluencing is an emerging social media trend that discourages consumers from buying certain products that the deinfluencer has found to be indulgent, ineffective or not worth the money ...

Key term(s)
  • de-influencing

French

Domaine(s)
  • Communications collaboratives et sociales
  • Commercialisation
  • Épargne et consommation
DEF

Pouvoir social d'internautes qui visent à mettre en garde les consommateurs contre des recommandations d'influenceurs relatives à des produits surévalués, inefficaces ou inutiles.

OBS

désinfluence; contre-influence : désignations et définition entérinées par le Comité de terminologie de Radio-Canada.

Spanish

Save record 1

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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