TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DESINFLUENCEUR [1 record]

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Alphabetical list of terms

Record 1 2023-07-28

English

Subject field(s)
  • Collaborative and Social Communications
  • Marketing
  • Saving and Consumption
CONT

... "deinfluencers" have arrived, and they're saying that materialism and overpriced trends are no longer in style. ... Deinfluencing is an emerging social media trend that discourages consumers from buying certain products that the deinfluencer has found to be indulgent, ineffective or not worth the money ...

Key term(s)
  • de-influencer

French

Domaine(s)
  • Communications collaboratives et sociales
  • Commercialisation
  • Épargne et consommation
DEF

Internaute qui vise à mettre en garde les consommateurs contre des recommandations d'influenceurs relatives à des produits surévalués, inefficaces ou inutiles.

OBS

désinfluenceur; désinfluenceuse; contre-influenceur; contre-influenceuse : désignations et définition entérinées par le Comité de terminologie de Radio-Canada.

Spanish

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