TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

EXPLOITATION MARCHES [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2000-10-18

English

Subject field(s)
  • Merchandising Techniques
CONT

Confirmation of market potential is frequently based on test marketing. (In) larger companies, a staff group for market development may be set up for this purpose.

French

Domaine(s)
  • Techniques marchandes
DEF

Action d'une entreprise cherchant à augmenter ses ventes en introduisant sur des marchés anciens ou nouveaux ses produits, au besoin après modifications limitées à une simple adaptation.

Spanish

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