TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

FIXATION PRIX CHOC [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1988-09-06

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Agencies and Services
  • Trade
DEF

Temporary price cuts on well-known items. The price cut is made with the idea that these "specials" (loss leaders) will attract customers to the store.

French

Domaine(s)
  • Techniques marchandes
  • Agences et services de publicité
  • Commerce
OBS

la vente à prix stratégiques a comme objet: soit de développer la vente de produits accessoires (...) soit de gagner de nouveaux clients (...) soit d'inciter la clientèle à acheter d'autres produits.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: