TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

FORMAT FAMILIAL [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2012-03-12

English

Subject field(s)
  • The Product (Marketing)
  • Merchandising Techniques
DEF

A size of box or container of a product bigger than the regular size in a given line meant for an extensive use by the family or in the house.

French

Domaine(s)
  • Produit (Commercialisation)
  • Techniques marchandes
CONT

La cannibalisation conditionnement désigne le phénomène par lequel pour un produit d’une marque donnée, les consommateurs vont passer d’un conditionnement à l’autre en fonction d’une offre promotionnelle. Ainsi si le format classique d’un produit d’une marque est en promotion, les ventes du format familial de la même marque diminuent.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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