TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

INFLUENCE MARCHE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1995-03-13

English

Subject field(s)
  • Marketing
CONT

CORPORATE SPONSORSHIP: In support of a specific performance of work, an agreement between Canadian Heritage and a corporation to provide resources such as money, staff, products or services in return for a benefit of limited duration. Benefits can include such things as image enhancement and marketing leverage, better product or service identification, opportunities to enhance relations with customers, suppliers, employees etc.

French

Domaine(s)
  • Commercialisation

Spanish

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