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MARCHE INSTALLATION APRES VENTE [1 record]

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Record 1 2000-10-19

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
CONT

The "Do It For Me" market, another growth area, focussed around people who like to purchase the products but would rather have someone else do the installation.

CONT

DIFM - The next generation. The issue of the change from DIY [do-it-yourself] to DIFM (do-it-for-me) has been a much more difficult challenge for automotive retail chains. The either stagnancy or slow decline of the DIY market has left the retail chains trying to cope with an automotive market in which owners would rather take the car or truck to a service center.

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)

Spanish

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