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MESURE ELECTRONIQUE AUDITOIRES [1 record]

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Record 1 1987-05-15

English

Subject field(s)
  • Television Arts
CONT

Forward booking commitments for TV airtime have grown increasingly shorter and this trend is expected to intensify once the more immediate-response people meter method of measuring audience is in place.

OBS

People meter system: term continued by CBC.

French

Domaine(s)
  • Télévision (Arts du spectacle)
OBS

Selon Radio-Canada, il s'agit d'une méthode de mesure électronique qui permet, à partir d'un audimètre branché sur un récepteur télévision, d'étudier la durée et les habitudes d'écoute de chaque membre d'une famille.

Spanish

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