TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MONNAIE MEDIATIQUE [1 record]

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Record 1 2022-01-04

English

Subject field(s)
  • Statistics
  • Advertising
CONT

Media currencies are used to quantify and support the media planning of campaigns and negotiate trading terms with media based on the size of the audience.

French

Domaine(s)
  • Statistique
  • Publicité

Spanish

Campo(s) temático(s)
  • Estadística
  • Publicidad
CONT

En esa lucha por demostrar la inocencia del acusado, hubo dos caras de la moneda mediática en última instancia: la democracia y la justicia ganaron en tanto que se dio un debate vigoroso.

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