TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PERIODE PUBLICITAIRE [2 records]

Record 1 2018-12-10

English

Subject field(s)
  • Advertising Media
  • Advertising Techniques
CONT

One of the primary benefits of transit advertising is that you get complete market coverage even with a single exterior bus advertisement. ... over the course of a 4-week advertising period, your ad will likely be seen across every corner of a transit system's footprint.

French

Domaine(s)
  • Supports publicitaires
  • Techniques publicitaires
CONT

La période publicitaire : la planification de celle-ci consiste, d'une part, à fixer la durée de la campagne de publicité et, de l'autre, [à fixer] l'étalement de celle-ci sur une période donnée.

Spanish

Campo(s) temático(s)
  • Medios de publicidad
  • Técnicas publicitarias
Save record 1

Record 2 2013-08-28

English

Subject field(s)
  • Electoral Systems and Political Parties
DEF

Any period of two minutes or less during which a broadcaster normally presents commercial messages, public service announcements or station or network identification.

French

Domaine(s)
  • Systèmes électoraux et partis politiques
CONT

L'arbitre en matière de radiodiffusion [...] est chargé de répartir entre les partis politiques du temps d'antenne gratuit ou payant libéré par les radiodiffuseurs et de régler les litiges relatifs à l'achat de temps publicitaire pendant une élection.

OBS

«Temps commercial» et «période commerciale» sont des calques de l'anglais.

Spanish

Campo(s) temático(s)
  • Sistemas electorales y partidos políticos
Save record 2

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