TERMIUM Plus®

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PERIODE SONDAGE INTENSIF [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2004-06-28

English

Subject field(s)
  • Statistical Surveys
  • Television Arts
  • Radio Arts
DEF

The 4-week periods when all TV [and radio] markets are measured by Nielsen and Arbitron [and other ratings services] for station viewing and demographic information.

OBS

Sweep months are February, May, July and November.

OBS

Because of this, networks concentrate their best programming during sweeps months.

OBS

The Dictionary of New Media is available at: <a href="http://hepdigital.com/" title="http://hepdigital.com">http://hepdigital.com</a>.

French

Domaine(s)
  • Sondages et enquêtes (Statistique)
  • Télévision (Arts du spectacle)
  • Radio (Arts du spectacle)
DEF

Période de l'année au cours de laquelle les maisons de sondage évaluent la cote d'écoute des stations de télévision et de radio qui présentent souvent, pour la circonstance, une programmation plus attirante.

OBS

Les grands sondages ont lieu en février, en mai, en juillet et en septembre.

Spanish

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