TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PHASE VITESSE CROISIERE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1988-07-05

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
DEF

Period of slowdown in sales growth because the product has achieved acceptance by most of the potential buyers. Profits peak in this period and start to decline because of increased marketing outlays (...) to sustain the product's position against competition.

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
DEF

Période où la croissance des ventes se stabilise [...] et le nombre de clients potentiels diminue [...] La saturation du marché favorise les ventes de remplacement aux dépens de celles de premier équipement.

Spanish

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