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PLAIDOYER PUBLICITAIRE [1 record]

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Record 1 1983-06-02

English

Subject field(s)
  • Advertising Agencies and Services
DEF

Any kind of paid public communication or message from an identified source that presents the advertiser's point of view on a recognized controversial issue.

CONT

It also argues for media access for people who want to counter the so-called "advocacy advertising" of such companies as Imperial Oil, which has flooded the country with commercials telling Canadians about "The big, tough, expensive job of developing petroleum".

French

Domaine(s)
  • Agences et services de publicité

Spanish

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