TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PLANIFICATION COMMERCIALE [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-03-23

English

Subject field(s)
  • Corporate Management (General)

French

Domaine(s)
  • Gestion de l'entreprise (Généralités)
DEF

Ensemble des décisions prises en vue d'organiser, de diriger et de coordonner les activités commerciales futures afin d'atteindre les objectifs généraux de l'entreprise.

Spanish

Save record 1

Record 2 1992-08-28

English

Subject field(s)
  • Marketing
DEF

A process for working out a detailed account (most frequently in writing) of a company's self-image, objectives, the market program designed to achieve the objectives, and the methods used to measure the success of the planning effort.

French

Domaine(s)
  • Commercialisation

Spanish

Save record 2

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