TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
POSITIONNEMENT MARQUE [2 records]
Record 1 - internal organization data 2019-02-28
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Advertising Techniques
- The Product (Marketing)
Record 1, Main entry term, English
- competitive branding
1, record 1, English, competitive%20branding
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Competitive branding became a necessity of the machine age - within a context of manufactured sameness, image-based difference had to be manufactured along with the product. 2, record 1, English, - competitive%20branding
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Techniques publicitaires
- Produit (Commercialisation)
Record 1, Main entry term, French
- positionnement de marque
1, record 1, French, positionnement%20de%20marque
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
[...] dans une société où l'on a dorénavant une hallucinante abondance de choix, un bon positionnement de marque doit aller plus loin que la description du produit. 2, record 1, French, - positionnement%20de%20marque
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2016-06-22
Record 2, English
Record 2, Subject field(s)
- Marketing
Record 2, Main entry term, English
- brand positioning
1, record 2, English, brand%20positioning
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
An act of designing [a] company's offer and image so that it occupies a distinct and valued image in the mind of the customer. 2, record 2, English, - brand%20positioning
Record 2, French
Record 2, Domaine(s)
- Commercialisation
Record 2, Main entry term, French
- positionnement de la marque
1, record 2, French, positionnement%20de%20la%20marque
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Le positionnement de la marque. Après avoir segmenté son marché [...] l'entreprise décide d'un ciblage et d'un positionnement pour sa maque [...] de façon à ce qu'ils soient à la fois cohérents avec les attentes des clients et différents de la concurrence. 2, record 2, French, - positionnement%20de%20la%20marque
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Comercialización
Record 2, Main entry term, Spanish
- posición de marca
1, record 2, Spanish, posici%C3%B3n%20de%20marca
correct, feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 OBS
posición de marca: término extraído del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 2, Spanish, - posici%C3%B3n%20de%20marca
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