TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
PREPOSITIONNEMENT [2 records]
Record 1 - internal organization data 2023-01-27
Record 1, English
Record 1, Subject field(s)
- General Conduct of Military Operations
Record 1, Main entry term, English
- prepositioning
1, record 1, English, prepositioning
correct, officially approved
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The deployment of units and/or materiel near or within the area where their need is anticipated. 2, record 1, English, - prepositioning
Record number: 1, Textual support number: 1 OBS
prepositioning: designations and definition officially approved by the Army Terminology Panel. 3, record 1, English, - prepositioning
Record 1, Key term(s)
- pre-positioning
Record 1, French
Record 1, Domaine(s)
- Conduite générale des opérations militaires
Record 1, Main entry term, French
- prépositionnement
1, record 1, French, pr%C3%A9positionnement
correct, masculine noun, officially approved
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Mise en place d'unités ou de matériel dans la zone où on s'attend à en avoir besoin ou dans les environs. 2, record 1, French, - pr%C3%A9positionnement
Record number: 1, Textual support number: 1 OBS
prépositionnement : désignation et définition uniformisées par le Groupe d'experts en terminologie de l'Armée de terre; désignation uniformisée par le Comité de terminologie française du Conseil de doctrine et de tactique de l'Armée de terre et par le Groupe de travail de terminologie du soutien au combat. 3, record 1, French, - pr%C3%A9positionnement
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2008-07-14
Record 2, English
Record 2, Subject field(s)
- The Product (Marketing)
- Marketing Research
Record 2, Main entry term, English
- pre-positioning
1, record 2, English, pre%2Dpositioning
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- product pre-positioning 2, record 2, English, product%20pre%2Dpositioning
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
[Positioning is] a marketing strategy which takes into consideration how consumers perceive a product relative to competitive offerings. 3, record 2, English, - pre%2Dpositioning
Record 2, Key term(s)
- prepositioning
- product prepositioning
Record 2, French
Record 2, Domaine(s)
- Produit (Commercialisation)
- Étude du marché
Record 2, Main entry term, French
- pré-positionnement
1, record 2, French, pr%C3%A9%2Dpositionnement
masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- pré-positionnement d'un produit 1, record 2, French, pr%C3%A9%2Dpositionnement%20d%27un%20produit
masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
[Le positionnement est la] détermination de la position occupée par un produit sur le marché, compte tenu de ses qualités propres, des attentes de la clientèle, des images de la concurrence perçues par la clientèle et des positions déjà tenues par la concurrence. 2, record 2, French, - pr%C3%A9%2Dpositionnement
Record 2, Key term(s)
- prépositionnement
- prépositionnement d'un produit
Record 2, Spanish
Record 2, Textual support, Spanish
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