TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PUBLIC CIBLE [3 records]

Record 1 2011-08-16

English

Subject field(s)
  • Communication (Public Relations)
  • Advertising Techniques
  • Marketing Research
DEF

The group or individual to whom communication about an issue or event is directed.

OBS

target audience: term and definition standardized by the Translation Bureau and the Office of Critical Infrastructure Protection and Emergency Preparedness (OCIPEP).

French

Domaine(s)
  • Communications (Relations publiques)
  • Techniques publicitaires
  • Étude du marché
DEF

Groupe ou particulier à qui s'adresse expressément la communication touchant une question ou un événement.

OBS

public cible : terme et définition normalisés par le Bureau de la traduction et le Bureau de la protection des infrastructures essentielles et de la protection civile (BPIEPC).

Spanish

Campo(s) temático(s)
  • Comunicación (Relaciones públicas)
  • Técnicas publicitarias
  • Estudio del mercado
OBS

La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, recomienda evitar en español la voz inglesa "target group" y usar en su lugar "público objetivo", "grupo objetivo".

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Record 2 1997-12-17

English

Subject field(s)
  • Labour and Employment

French

Domaine(s)
  • Travail et emploi

Spanish

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Record 3 1995-05-30

English

Subject field(s)
  • Software
  • Education
CONT

Pilot testing is the process of having representatives of your target population use and test your lesson while you monitor their progress and performance.

CONT

The best helpers are students much like those for whom the lesson is designed. Find at least three: One should be representative of the best of the potential students; one an average student; and one similar to the slowest of the students that will use the lesson. This spread of capabilities will enable you to test informally whether the lesson meets the needs of your entire target population.

French

Domaine(s)
  • Logiciels
  • Pédagogie
CONT

L'objectif final est d'évaluer l'efficacité globale du didacticiel sur les publics pour lesquels il est conçu (publics cibles).

CONT

Le contenu du logiciel est-il approprié à la clientèle visée?

CONT

Groupe d'élèves visés [...]. Indiquer l'utilisateur principal de votre logiciel.

Spanish

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