TERMIUM Plus®

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TECHNIQUE INTERVIEW ORIENTEE [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1998-07-17

English

Subject field(s)
  • Marketing Research
  • Surveys (Public Relations)
DEF

Type of market research interview that is not tightly structured but in which the interviewer guides the interviewee towards the subject of the market research.

French

Domaine(s)
  • Étude du marché
  • Enquêtes et sondages (Relations publiques)

Spanish

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