TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

TEST A/B [1 record]

Record 1 2017-08-30

English

Subject field(s)
  • Scientific Measurements and Analyses
  • Statistical Methods
CONT

A/B testing, at its most basic, is a way to compare two versions of something to figure out which performs better.

French

Domaine(s)
  • Mesures et analyse (Sciences)
  • Méthodes statistiques
CONT

[...] les tests A/B pourraient bien vous intéresser. [...] Il s'agit de tester deux versions d'un message (généralement un outil de communication) auprès d'un échantillon de consommateurs pour déterminer laquelle est la plus [efficace.]

Spanish

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