TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

RITOURNELLE PUBLICITAIRE [1 record]

Record 1 2024-02-22

English

Subject field(s)
  • Advertising Media
  • Radio Arts
  • Television Arts
DEF

A short catchy song using a short verse (as ... for TV advertising).

Key term(s)
  • singing commercial

French

Domaine(s)
  • Supports publicitaires
  • Radio (Arts du spectacle)
  • Télévision (Arts du spectacle)
DEF

Ritournelle dont la mélodie est généralement empruntée à un refrain populaire et qui vante un produit ou un service à des fins publicitaires.

Key term(s)
  • ritournelle

Spanish

Campo(s) temático(s)
  • Medios de publicidad
  • Radio (Artes escénicas)
  • Televisión (Artes escénicas)
DEF

Elemento musical breve y ligero que aparece varias veces durante un mensaje publicitario, coincidiendo incluso con el lema, y que facilita el recuerdo y la identificación del mensaje, además de aportarle significado.

OBS

tonadilla: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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