TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
BUS ADVERTISING [2 records]
Record 1 - internal organization data 2018-12-10
Record 1, English
Record 1, Subject field(s)
- Advertising Media
- Advertising Techniques
Record 1, Main entry term, English
- advertising period
1, record 1, English, advertising%20period
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
One of the primary benefits of transit advertising is that you get complete market coverage even with a single exterior bus advertisement.... over the course of a 4-week advertising period, your ad will likely be seen across every corner of a transit system's footprint. 2, record 1, English, - advertising%20period
Record 1, French
Record 1, Domaine(s)
- Supports publicitaires
- Techniques publicitaires
Record 1, Main entry term, French
- période publicitaire
1, record 1, French, p%C3%A9riode%20publicitaire
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- période de publicité 2, record 1, French, p%C3%A9riode%20de%20publicit%C3%A9
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
La période publicitaire : la planification de celle-ci consiste, d'une part, à fixer la durée de la campagne de publicité et, de l'autre, [à fixer] l'étalement de celle-ci sur une période donnée. 3, record 1, French, - p%C3%A9riode%20publicitaire
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Medios de publicidad
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- periodo publicitario
1, record 1, Spanish, periodo%20publicitario
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2017-07-24
Record 2, English
Record 2, Subject field(s)
- Advertising Media
Record 2, Main entry term, English
- bus board
1, record 2, English, bus%20board
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- exterior bus board 2, record 2, English, exterior%20bus%20board
correct
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
The Société de Transport de l'Outaouais [STO] offers several types of advertising to meet [one's advertising] needs :bus boards, interior advertising, bus wraps and bus shelters... 3, record 2, English, - bus%20board
Record number: 2, Textual support number: 1 OBS
These are sometimes called exterior bus boards because they are displayed on the sides and ends of buses and streetcars [found in some cities]. 4, record 2, English, - bus%20board
Record 2, French
Record 2, Domaine(s)
- Supports publicitaires
Record 2, Main entry term, French
- panobus
1, record 2, French, panobus
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
La Société de Transport de l'Outaouais [STO] offre plusieurs types d'affichage pour répondre [à des] besoins [publicitaires] : le panobus, l'affichage intérieur, les maquillages et les abribus [...] 2, record 2, French, - panobus
Record 2, Spanish
Record 2, Textual support, Spanish
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