TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING BROCHURE [1 record]

Record 1 2018-11-22

English

Subject field(s)
  • Advertising Media
  • Postal Correspondence
DEF

A thin collection of unbound or stapled or press-pasted printed pages displaying a sampling of products or services for sale, which may include prices and item numbers ...

CONT

An advertising brochure could be colorful and have big typography, but those characteristics aren't the right ones for a project presentation, since that project could have a simple, austere and formal brochure design.

OBS

advertising brochure: term used at Canada Post for the purpose of their Publications Mail service.

French

Domaine(s)
  • Supports publicitaires
  • Objets de correspondance (Postes)
DEF

Mince série de pages imprimées agrafées, non reliées ou collées, exposant un échantillonnage de produits ou services offerts et pouvant indiquer le prix et le numéro d'article [...]

CONT

La brochure publicitaire fait partie des types de brochures qui servent de support marketing. Distribuée de main à main dans les lieux publics ou disposée dans des lieux stratégiques, elle contribue à promouvoir une entreprise, un produit ou un service.

OBS

brochure publicitaire : terme en usage à Postes Canada aux fins de leur service Poste-publications.

Spanish

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