TERMIUM Plus®

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ADVERTISING CARRYOVER EFFECT [1 record]

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Record 1 2018-12-11

English

Subject field(s)
  • Advertising Techniques
  • Motivation and Advertising Psychology
  • Merchandising Techniques
DEF

The rate at which the effectiveness of an advertising campaign diminishes with the passing of time.

CONT

The advertising carryover effect is a famous and debated effect of business marketing practices.

Key term(s)
  • advertising carry-over effect
  • carry-over effect of advertising
  • carryover effect of advertising

French

Domaine(s)
  • Techniques publicitaires
  • Motivation et psychologie de la publicité
  • Techniques marchandes
CONT

L'effet de rémanence de la publicité : les effets d'une même action publicitaire sont distribués dans le temps, puisque le délai de réponse n'est pas le même pour l'ensemble des consommateurs et que ces derniers n'oublient que progressivement la publicité [...]

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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