TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ALTERNATE SPONSORSHIP [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-07-22

English

Subject field(s)
  • Advertising Media
  • Radio Arts
  • Television Arts
DEF

Two advertisers sharing the same program, with one dominant one week, the other the following week. Also, two advertisers sharing the same time period, each using his own program.

French

Domaine(s)
  • Supports publicitaires
  • Radio (Arts du spectacle)
  • Télévision (Arts du spectacle)
DEF

Contrat en vertu duquel deux annonceurs alternent à chaque émission pour présenter leur publicité.

Spanish

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