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ANTICIPATORY STUDY [1 record]

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Record 1 1991-04-02

English

Subject field(s)
  • Industrial Design
OBS

anticipate:Many techniques are used in forecasting potential and sales, but they can be grouped under two basic approaches: (1) extending past behavior; and (2) anticipating future behavior. ...

OBS

When we try to anticipate what will happen in the future, we have to use other methods [like] ... juries of executive opinions, salesmen's estimates, surveys, panels, and market tests.

French

Domaine(s)
  • Dessin industriel
CONT

Études de marché. [...] Deux possibilités : soit s'intéresser au comportement de ces agents [de ventes] par rapport aux produits comparables déjà sur le marché [...] soit leur demander comment ils se comporteront vis-à-vis du nouveau produit, à partir de ses descriptions préliminaires et états intermédiaires. Dans le premier cas, il s'agit d'études rétroactives [sic] [...] Dans le second cas, il s'agit d'études actives [...]

Spanish

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