TERMIUM Plus®

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ASSOCIATION CANADIAN ADVERTISERS INC [1 record]

Record 1 2017-05-29

English

Subject field(s)
  • Private-Sector Bodies and Committees
  • Advertising
OBS

The Association of Canadian Advertisers (ACA) is a national, not-for-profit association exclusively dedicated to serving the interests of companies that market and advertise their products and services in Canada.

OBS

Mission. The ACA, Canada's only association exclusively representing client marketers, is dedicated to helping [its] members maximize the value of their investments in all forms of marketing communications. [They] do this by: leading initiatives that enhance knowledge and [the] understanding of practices that build brands, business and shareholder equity; safeguarding the right of marketers to commercial free speech, while informing them of their attendant responsibilities; providing forums for learning, networking and professional development that enrich expertise and capabilities in the management of marketing communications; [and] being a resource that members depend on for proprietary services and customized solutions.

Key term(s)
  • Association of Canadian Advertisers Inc.

French

Domaine(s)
  • Organismes et comités du secteur privé
  • Publicité
OBS

L'Association canadienne des annonceurs (ACA) est une association nationale sans but lucratif ayant pour mission de promouvoir exclusivement les intérêts des entreprises qui vendent et annoncent leurs produits au Canada.

OBS

Mission. L'ACA, la seule association au Canada représentant les clients annonceurs, se consacre entièrement à aider ses membres à maximiser la valeur de leurs investissements dans toutes les formes de communications marketing. Pour y arriver, l'ACA [:] met de l'avant des initiatives qui enrichissent le savoir et la compréhension des pratiques favorisant la croissance des marques, des entreprises et de l'avoir des actionnaires, défend la liberté d'expression commerciale des annonceurs, tout en les informant des responsabilités qui en découlent, crée les forums permettant à ses membres d'acquérir la formation, d'établir les réseaux et de se développer professionnellement pour renforcer leurs compétentes en gestion des communications marketing [et] offre à ses membres une gamme de services propriétaires ou personnalisés sur lesquels ils peuvent compter.

Key term(s)
  • Association canadienne des annonceurs inc.

Spanish

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