TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ATTRACTIVE ADVERTISING [1 record]

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Record 1 2001-03-09

English

Subject field(s)
  • Advertising Techniques
OBS

Magazines are attractive advertising vehicles because they reach narrowly defined reader markets in widely diverse geographical areas.

French

Domaine(s)
  • Techniques publicitaires
CONT

Aujourd'hui, si le parfum est et restera une industrie de luxe, il n'échappe pas à certaines contraintes : il doit notamment compter sur une publicité attractive qui doit séduire une clientèle toujours plus exigeante.

Spanish

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